Work Experience

Novartis A/S,
San Jose, Costa Rica

03/2014 - Current

Marketing Trainee

Activity Field: Pharmaceutical Industry

  • Marketing planning
  • Business/market opportunities analysis
  • Development and implementation of special projects (collaboration with other countries)
  • Development of promotional material
  • Thoreo Aps,
    Aarhus, Denmark

    04/2013 - 06/2013

    Marketing Manager Assistant

    Activity Field: Business Consultancy (Export)

  • Creation of promotional materials
  • Website Management – www.thoreo.com
  • Social identity creation and management (LinkedIn, Facebook, Twitter)
  • Event organisation
  • Public relations
  • Get2market Aps,
    Aalborg, Denmark

    05/2011 - 01/2012

    Internship, Marketing trainee

    Activity Field: Business Consultancy

  • Design and creation of the websites www.reopack.dk /www.reopack.com and www.g2m.dk according to the needs of the companies
  • Eye-tracing studies on the websites (eye-tracking is a user involvement method that analyzes the attention that user give to certain materials on computer)
  • Skills

    General Skills

    • Marketing Management
    • Product Management
    • Marketing Communication
    • Operations Management

    Languages

    • English
    • Spanish
    • Danish
    • Romanian

    Software

    • Photoshop
    • Microsof office package
    • SPSS
    • Latent Gold

    Education

    Aalborg University,
    Aalborg, Denmark

    09/2010 - 06/2012

    MSc. Economics and Business Administration (120 ECTS),
    Subject: International Marketing

    Master projects:

  • Internationalization Process, Global Value Chain and International Strategy for Grundfos A/S
  • Growth Strategy for Med24 Aps based on Consumer Segmentation and Competitors Benchmarking
  • Strategy of Market Expansion in Denmark applied to Coffee Shop Chain Industry (Study Case - Starbucks)
  • Marketing Strategies for Improving Vipp’s Consumer Behaviour and Product Process Development
  • Tourism Strategies and Experience Economy Studies focused on How to Attract Tourists in Brønderslev
  • Country of Origin Image Influences on Consumer Product Evaluation - The case of Romania
  • Master thesis:

  • The Impact of Multiple Countries of Origin Image on Consumer Perception Concerning Hybrid Products
  • - Analysis of how consumers deal with the information regarding countries of origin in the case of hybrid products

    - Discussion of the difference between the “country of origin” and the “manufacturing country”

    - Quantitative marketing research

    Politehnica University,
    Timisoara, Romania

    10/2006 - 07/2010

    BEng. Industrial Economical Engineering (240 ECTS),
    Subject: Electrical Engineering

    Master projects:

  • Logistic Plan Creation and Analysis for Dacia S.A.
  • Marketing Plan for Developing and Promoting a Cycling Service as Public Transportation in Timisoara
  • Accounting Activities in Firm Formation, Production Launching and Profit – Loss Analysis
  • Design of Information System for Data Storage and Data Circulation through the Departments of the Company AEM S.A.
  • Creation of a Quality Management Handbook for Electrica S.A.
  • Consumer Satisfaction Evaluation by Modelling a Fuzzy System in Matlab
  • Master thesis:

  • Marketing Research Concerning the Movidius’ End Consumers Preferences related with mobile applications
  • Professional Training/Extracurricular Courses

    10/2013

    Aarhus, Denmark

    Positioning Strategy for International Companies, Michael Sherain

  • Practical tools that help companies build strategic differentiation.
  • The benefits of a clear positioning strategy
  • Uncover of the positioning strategies of competitors
  • Evaluation and strengthening of a company’s positioning strategy
  • Implementation of a positioning strategy to align international activities and drive growth
  • 05/2010 –06/2012

    Aalborg, Denmark

    Danish Language certificate, Sprogskole

  • Certifies a upper intermediate Danish language level (B2 in the Common European Framework of reference)
  • 02/2013 –03/2013

    Aarhus, Denmark

    Clarification Course with focus on Export, Novum

  • Career clarification and coaching
  • Tools for export and market analysis
  • Corporate culture and active sales
  • 03/2012

    Reims, France

    Innovact Campus Award 2012

  • European competition that is awarding the most innovative and bold start-up projects presented by French and European students Career clarification and coaching
  • Submission of business ideas (I was selected as one of the finalists and got invited to Reims to present my idea)Tools for export and market analysis
  • 02/2011

    Aalborg, Denmark

    Solution Camp, AAU Match Making

  • Developing creativity skills in finding solution to a given problem
  • Finding solutions for Gabriel S.A. and Hydrema S.A.
  • 03/2010 –05/2010

    Timisoara, Romania

    Sales School, Aiesec

  • Public Speaking and Presentation skills improvement
  • Negotiation and Persuasion training
  • The flow of a sales meeting training and simulation of a sales meeting
  • 01/2010 –06/2010

    Timisoara, Romania

    Sales Manager Course, R&B Consulting and EU

  • Strategic Management training related to sales
  • General Marketing, Promotion and Advertisement
  • Business Communication
  • Human Resources Management
  • Operations and Contracts
  • 03/2010

    Timisoara, Romania

    Negotiate for Success, Berlitz and Best Timisoara

  • Negotiation skills improvement
  • 03/2010

    Timisoara, Romania

    Project Management, Delta HR and Best Timisoara

  • Training concerning project’s scope, time, quality and budget with focus on meeting pre-defined objectives
  • 12/2009- 01/2010

    Timisoara, Romania

    Start-up Generator, UBIT Timisoara (competition, 2nd prize)

  • Market Research
  • Business Financing
  • Technologies and processes used in developing IT products and services
  • Registration of company, intellectual property protection, licensing, litigation
  • 11/2009 –12/2009

    Timisoara, Romania

    Entrepreneurs Factory, CDC Timisoara

  • Career Planning and Personal Development
  • Business Planning and Legal Issues
  • Leadership, Time Management and Communication
  • Download My Resume